Visualisation
Visualisation and rendering: images, sections and walkthroughs from the model – for marketing, coordination and planning procedures.
Images that come out of the design model, and therefore show what is designed – not what looks good.
What they are for
- Marketing and sales material
- Coordination with clients and occupiers
- Design review panels, public consultation and planning procedures
- Competition entries
From the model, not alongside it
Because the visualisation sits on the discipline model, it changes as the design changes. That sounds like a detail, and it is the reason renderings otherwise keep showing a design stage that no longer exists.